Mr Wilde has over 30 years experience in global sales and marketing of speciality and commodity chemicals, in companies including BASF and Cytec. Prior to joining SO4 Mark was responsible for sales and marketing of ~500ktpa of SOP with Tessenderlo Kerley International, one of the largest SOP producers globally and the world leader in fully water soluble SOP for fertigation applications. Developing and executing a robust Go To Market strategy and Pricing Strategy, Mark and his team achieved a significant increase in EBIT, driven by the growth of the water-soluble volumes from 100ktpa to 220ktpa.